It is not just about designing a good looking website, it is also about providing local SEO services that get your ideal audience find your small business.
To provide you with the best SEO services in Melbourne, we have a three (3) steps to help you work smart, not hard.
STEP 1: Market Research
Understanding how the market place is trending within your niche & study how your direct and top competitors are doing is essential.
By knowing how your rivals are doing, we can find the right angle that will get your local small business website ranking.
STEP 2: Keyword Research
After finding the angle that will boost your small business into the market, it is time to find the right keywords applicable for your niche. This covers finding relevant and easy to rank targeted keywords, classifying them by categories & subcategories based on the volume, importance and relevancy.
- Review of provided information to optimise and post good quality content (e.g, client reviews, high quality articles).
- Creation of internal links for easy navigation and great user experience.
- Creation of citations (e.g, Google my business, Yelp, Yellow – White pages, etc).
- Verification of existing citation sources and information to adjust details, matching your website content.
Step 3: Content Creation
- The most relevant and targeted keywords for your niche.
- Key Performance Indicators (KPI’s) that will be used to analyse the behavior of the website.
- Opportunities for improvement that will assist to rank the website better.
- Last but not least, optimisation of content based on what we thing is best for your small business website.